Gastronomic celebration: Website for the promotion and strengthening of traditional Galician gastronomy around the celebration
Authorship
S.P.T.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
S.P.T.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
02.13.2025 11:00
02.13.2025 11:00
Summary
Ruada Gastron贸mica is a project to disseminate Galician gastronomy that aims to reach Galician gastronomic culture to the galician young people. For this, informative and entertaining contents has been created to address various aspects of Galician gastronomy such as traditional recipes, restaurant establishments or gastronomic festivals, among others. This project is made up of a web space, which delves into all the topics covered, and also has an Instagram account, which presents microcontent that draws the attention of our target audience and invites participation, given that this project is essentially about collaborating, learning and sharing about gastronomy in a friendly environment. The main objective to be achieved with this project is to promote and strengthen Galician gastronomy and culinary culture among young people, thus promoting the intergenerational transfer of gastronomic knowledge. To achieve this great objective, we first propose a series of steps to be achieved: - Promote an intergenerational meeting point through recipes, compiling and sharing the recipes that our elders taught us. - Develop an information channel on Galician gastronomy through which the general public can stay up to date with Galician gastronomic events. Promote culinary talent and modern cuisine originating from the culinary tradition. - Introduce young people to the tradition and history that surrounds Galician gastronomy. All this is intended to be done in a fun, friendly and collaborative way through a multimedia language with which to create attractive and easy-to-consume content for our target audience.
Ruada Gastron贸mica is a project to disseminate Galician gastronomy that aims to reach Galician gastronomic culture to the galician young people. For this, informative and entertaining contents has been created to address various aspects of Galician gastronomy such as traditional recipes, restaurant establishments or gastronomic festivals, among others. This project is made up of a web space, which delves into all the topics covered, and also has an Instagram account, which presents microcontent that draws the attention of our target audience and invites participation, given that this project is essentially about collaborating, learning and sharing about gastronomy in a friendly environment. The main objective to be achieved with this project is to promote and strengthen Galician gastronomy and culinary culture among young people, thus promoting the intergenerational transfer of gastronomic knowledge. To achieve this great objective, we first propose a series of steps to be achieved: - Promote an intergenerational meeting point through recipes, compiling and sharing the recipes that our elders taught us. - Develop an information channel on Galician gastronomy through which the general public can stay up to date with Galician gastronomic events. Promote culinary talent and modern cuisine originating from the culinary tradition. - Introduce young people to the tradition and history that surrounds Galician gastronomy. All this is intended to be done in a fun, friendly and collaborative way through a multimedia language with which to create attractive and easy-to-consume content for our target audience.
Direction
Neira Cruz, Xose Antonio (Tutorships)
Neira Cruz, Xose Antonio (Tutorships)
Court
GARCIA OROSA, BERTA (Chairman)
V谩zquez Herrero, Jorge (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
GARCIA OROSA, BERTA (Chairman)
V谩zquez Herrero, Jorge (Secretary)
SILVA RODRIGUEZ, ALBA (Member)
The dissemination strategy of Chinese traditional culture on TIK TOK
Authorship
Y.L.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Y.L.
Master in Journalism and Multimedia Communication: New Trends in Production, Management and Dissemination of Knowledge
Defense date
02.13.2025 10:00
02.13.2025 10:00
Summary
Este estudio toma como objeto de investigaci贸n la plataforma TikTok para explorar sus estrategias y el impacto que tiene en la difusi贸n de la cultura tradicional china. A trav茅s de un an谩lisis exhaustivo de casos y contenido, se examinan las formas de creaci贸n de videos, la participaci贸n activa de los usuarios y los efectos de difusi贸n que los videos relacionados con la cultura tradicional tienen en TikTok. El estudio resulta que una de las caracter铆sticas m谩s destacadas de los videos cortos, como la rapidez con la que captan la atenci贸n del espectador y su formato visualmente atractivo, combinados con el mecanismo de recomendaci贸n algor铆tmica de TikTok, han facilitado eficazmente la globalizaci贸n de la cultura tradicional china. Este fen贸meno ha permitido que una amplia variedad de contenidos relacionados con tradiciones y costumbres chinas sean accesibles a audiencias internacionales, lo que ha incrementado la visibilidad y el aprecio por la cultura china en el 谩mbito global. A pesar de estos logros, el estudio identifica retos en el proceso de difusi贸n. Uno de los problemas m谩s importantes es la simplificaci贸n excesiva del contenido. por la naturaleza de los v铆deos cortos, los creadores se ven obligados a presentar conceptos complejos de manera r谩pida y a veces, superficial. esto puede derivar en una representaci贸n parcial o inexacta de las tradiciones. adem谩s, las diferencias culturales entre creadores y audiencias internacionales pueden generar malentendidos especialmente cuando falta contexto o explicaciones adecuadas sobre las tradiciones presentadas. esto puede llevar a interpretaciones err贸neas o reforzar estereotipos que afectan la percepci贸n global de la cultura china.
Este estudio toma como objeto de investigaci贸n la plataforma TikTok para explorar sus estrategias y el impacto que tiene en la difusi贸n de la cultura tradicional china. A trav茅s de un an谩lisis exhaustivo de casos y contenido, se examinan las formas de creaci贸n de videos, la participaci贸n activa de los usuarios y los efectos de difusi贸n que los videos relacionados con la cultura tradicional tienen en TikTok. El estudio resulta que una de las caracter铆sticas m谩s destacadas de los videos cortos, como la rapidez con la que captan la atenci贸n del espectador y su formato visualmente atractivo, combinados con el mecanismo de recomendaci贸n algor铆tmica de TikTok, han facilitado eficazmente la globalizaci贸n de la cultura tradicional china. Este fen贸meno ha permitido que una amplia variedad de contenidos relacionados con tradiciones y costumbres chinas sean accesibles a audiencias internacionales, lo que ha incrementado la visibilidad y el aprecio por la cultura china en el 谩mbito global. A pesar de estos logros, el estudio identifica retos en el proceso de difusi贸n. Uno de los problemas m谩s importantes es la simplificaci贸n excesiva del contenido. por la naturaleza de los v铆deos cortos, los creadores se ven obligados a presentar conceptos complejos de manera r谩pida y a veces, superficial. esto puede derivar en una representaci贸n parcial o inexacta de las tradiciones. adem谩s, las diferencias culturales entre creadores y audiencias internacionales pueden generar malentendidos especialmente cuando falta contexto o explicaciones adecuadas sobre las tradiciones presentadas. esto puede llevar a interpretaciones err贸neas o reforzar estereotipos que afectan la percepci贸n global de la cultura china.
Direction
Neira Cruz, Xose Antonio (Tutorships)
Neira Cruz, Xose Antonio (Tutorships)
Court
LOPEZ GARCIA, XOSE (Chairman)
SILVA RODRIGUEZ, ALBA (Secretary)
VIZOSO GARCIA, ANGEL ANTONIO (Member)
LOPEZ GARCIA, XOSE (Chairman)
SILVA RODRIGUEZ, ALBA (Secretary)
VIZOSO GARCIA, ANGEL ANTONIO (Member)